Renata Helfman

Founder & Executive Director

During her 15 years working as a celebrity makeup artist, Renata cultivated a passion for chemical-free products and has become an advocate for all of the positive benefits that clean beauty, skincare, and wellness have on the body and mind. Utilizing her professional background in the clean beauty industry, Renata began Lipstick Angels in 2012. As the Founder and Executive Director at Lipstick Angels, Renata has made it her mission to bring beauty, compassion, and human touch to cancer patients through Lipstick Angels’ uplifting support services that bring joy and uplift people who are dealing with the emotional and physical side effects of cancer treatment. Renata is an entrepreneur, thought leader, professional artist, and cancer-support advocate with significant experience in brand management, volunteer management, professional presentation, public relations, organizational strategy, and relationship building.

Amy Holiber

National Program Director

Currently serving as National Program Director of Lipstick Angels, Amy oversees the operations of 16 in-hospital programs nationwide. Amy has been part of Lipstick Angels since its inception, first as a volunteer and then working her way up to West Coast Program Manager. Her previous career as a makeup artist for the film and television industry included creating looks for countless advertising campaigns as well as lending her skills to multiple television shows and editorial work. She is deeply committed to the mission of Lipstick Angels, as she has interacted with thousands of patients and witnessed firsthand the profound impact the power of personal touch and pampering can have on the health and well being of a cancer patient. Amy earned a Bachelor of Arts in Speech Communication from California State University, Northridge. She lives in Santa Monica with her husband and two sons.

Keiko Hartmann

Operations Coordinator

Keiko is a 4th generation LA native that loves her city. After earning a degree in Hospitality Management at the University of Nevada, Las Vegas, she quickly moved back to Los Angeles and started her career. While she enjoyed taking care of and bringing joy to guests in the luxury hotel industry for many years, she felt a strong desire to bring joy to people who truly needed it. Keiko has volunteered and participated in charity walks when she could, but she soon began to pursue nonprofit work more passionately. Upon being welcomed into the Lipstick Angels family, she has found the organization’s mission and drive to be both inspiring and heartwarming. After witnessing multiple loved ones experience medical hardships firsthand, Keiko is honored to join such a strong group of women to help empower those experiencing cancer and other medical hardships across the US.

Abigail Rooney

Regional Director, San Francisco Bay Area

Abigail Rooney is a professional makeup artist and holistic esthetician. She strongly believes beauty is a birthright, education is power, and makeup and skincare are a physical, emotional, and spiritual journey. Having watched her own mother struggle with and overcome illness, it sparked in her a commitment to taking care of herself holistically. Through her own wellness journey, she has learned that radical self-acceptance is a critical aspect of feeling well. As a foundational component of her practice, this belief influences her whole-person approach to skincare and beauty. After years of working in the green beauty industry, Abigail is thrilled to share her knowledge of the transformative power of clean beauty and skincare with Lipstick Angels patients as our Regional Director, San Francisco Bay Area. Abigail is a self-taught makeup artist and studied esthetics at the Aveda Institute in San Francisco.  She is currently pursuing her master’s in psychology at the California Institute of Integral Studies.

Denise Doherty

Program Manager, Seattle

Denise Doherty is an East Coast transplant and has called Seattle home for over twenty years. She had an interest in skincare from a young age, doing homemade facials and investigating current trends. After cycling tours around Australia and New Zealand, Denise noticed the change in her skin from the sun and climate. Upon returning to the States, she decided to attend the Gary Manuel Aveda Institute and make skincare and wellness her full-time profession. Denise has worked in day spas & medical spas and has marketed various prestigious skincare lines. Throughout her experience, she has enjoyed seeing her clients’ skin transform. She loves to share her knowledge and to bring a bit of wellness to everyone, which is what makes Lipstick Angels the perfect fit. Denise is a licensed master esthetician and holds a B.A in Communications. She lives in the Seattle area, where she enjoys the outdoors with her husband and two dogs.

Michelle De Luca

Program Manager, Los Angeles

Michelle De Luca is a Licensed Esthetician and has been volunteering for Lipstick Angels since 2016. She is passionate about giving back to the industry and making a positive impact through her craft. Being a Lipstick Angel has drastically changed her perspective on life and has given her a humanitarian spirit. She incorporates a holistic approach in her treatment room. Michelle studied Esthetics at Paul Mitchell in Los Angeles, California, and holds a Bachelor of Science in Hospitality Management. She has been featured in Allure and Marie Claire Magazine.

Melissa Iannacone

Program Manager, New York
Melissa believes you are beautiful, just as you are. Her passion is to enhance beauty through professional makeup artistry and beauty advising. As a professional makeup artist, Lead Director with Limelife by Alcone, and Lipstick Angel, the best part of her job is getting to know people, cherishing what makes them unique, and making them feel like the most beautiful version of themselves from the inside out. Melissa is also an award-winning bridal makeup artist, she has worked at NYFW, The Miss Universe Organization, and more. She has been in the industry for more than a decade and also worked alongside global artists throughout her career. Melissa started in 2020 as a volunteer Lipstick Angel in NYC where her true passion was. She believes that makeup is art but beauty is spirit. As a Lipstick Angel, she is able to empower women, help build confidence, and pursue all of her dreams. She loves helping others look and feel their very best and truly believes in the beauty of giving back. Melissa studied Cosmetic Marketing at The Fashion Institute of Technology,  NYC, where she also studied abroad at The American University of Rome, Italy. She attended cosmetology school at Capri Institute. She lives in New Jersey, enjoys traveling, sunsets,  spending time with loved ones and her fur baby.

Jennifer Rose

Program Specialist, San Francisco Bay Area
Jennifer Rose is a former social worker responsible for connecting with people to assist and inspire making positive changes in their lives. It’s always been her philosophy that she should leave people feeling better than they did when she met them. In 2006, Jennifer became a licensed esthetician. Makeup and skincare are powerful tools that increase self-esteem and well being. She knows how holistic and healing it is to feel good inside and out. Jennifer holds a Bachelor’s degree in Social Work from Arizona State University. She also has worked in human resources, recruiting and administration.